Digital Marketing Specialist Job Description
We're looking for a

Digital Marketing Specialist

Toronto, Canada (Remote)

WealthyPlanet gives everyday Canadians confidence about their financial future through a powerful and free online financial planning platform, money coaches and low-fee products. We are a Burlington, Ontario-based FinTech (operating virtually presently), making it easy to set and manage a comprehensive smart financial plan, benefiting from built-in algorithms, consumption smoothing, and visualization tools to optimize and reach life and family goals faster.

At WealthyPlanet we’re revolutionizing the way people think about their finances. We require a Digital Marketing Specialist as part of our Marketing Team to help the company in building awareness, education, engagement and sign ups.  We are launching our Beta product in a soft launch presently, followed by a commercial launch and scaling of the company. 

This role will contribute to content marketing, web site management, blog development, advertising, SEO, social media, marketing campaigns- encompassing both execution and metrics management.  Reporting to the VP Marketing, this role offers an outstanding opportunity to learn and master skills and gain valuable experience by working for a fast-growth FinTech company changing the way people think about financial planning and life goals.

Outcomes 

Develop digital marketing content and programs for WealthyPlanet with the VP of Marketing and marketing team

  • Contribute to development of original/curated content, manage editorial schedules, create postings, do engagement and metrics management for social media campaigns.

  • Contribute to online advertising campaign development, execution and measurement along with our vendors and partners. 

  • Contribute to the execution and management of campaigns and partner programs using Hubspot marketing automation platform.

  • Monitor and report on Google Analytics, social media, and other web/campaign metrics, to maximize learnings and to continually boost results.

  • Contribute to regular stand-up meetings and other marketing activities as needed. 

Competencies 

  • You have an understanding or interest in learning to manage social media channels (LinkedIn, Facebook, Twitter, Instagram) and the ability to execute the creation/curation of content and postings, with at least some familiarity of best practices to build targeted awareness and engagement.

  • You’ve got good speaking/communications skills and writing skills, or ability to learn to write/edit impactful communications for different mediums- ie white papers, web copy, social media posts, blogs  etc.  

  • You have an existing understanding or the ability to quickly learn how to manage marketing management programs and tools such as Google analytics, search and keyword tools, Hubspot marketing automation software and CMS (Content Management System).

  • You’re interested in growth marketing by executing marketing campaigns, managing customer databases, managing/boosting results, and reporting metrics to meet objectives.

  • You want to learn how to execute and optimize online campaigns using Google, Facebook or other channels.

  • You know how to use basic graphics creation/editing tools for graphics used on web site or in campaigns.

  • You’ve got a basic understanding and/or are willing to learn to use SEO (Search Engine Optimization) tools to boost traffic, placement, engagement and sign ups for website and digital marketing programs. 

  • Understanding and experience with HTML would be nice to have.

 

This role with WealthyPlanet will be part-time. We are looking for a commitment of approximately 24 hours per week.  We are committed to diversity and inclusion, both in our hiring practices and in our experiences as WealthyPlanet employees. We strive to encourage and create a culture that is both mindful and respectful of everyone, where people feel comfortable bringing their authentic selves to work, and experience a culture that is free of harassment, racism, and discrimination. 

WealthyPlanet is an equal opportunity employer. We do not discriminate upon race, religion, colour, national origin, sex, sexual orientation, gender identity or expression, age, status, political views or activity, or other applicable legally protected characteristics. For the time being, we are only accepting candidates who are legally eligible to work in Canada without sponsorship. 

We are committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. Please contact hr@wealthyplanet.com should you require any assistance completing your application.



Interested in this position?


Please email hr@wealthyplanet.com with:


  • Name
  • Resume
  • Cover Letter with why you want to work at WealthyPlanet